As a media coordinator at Trilix, Laura Overton helps execute paid media campaigns across digital and traditional channels. She supports campaign setup, creative implementation, invoicing, reporting and internal tracking processes to keep projects organized, accurate and aligned with client goals. With experience in communications, content creation and social media, Laura brings a thoughtful, detail-oriented approach to her work.
What is your professional background?
I graduated from Drake University with a degree in health sciences. During college, I became very passionate about marketing through leadership roles in communications and social media, as well as an internship with the Iowa Public Health Association, where I supported marketing and outreach efforts. Since then, I've continued to grow professionally as a communications coordinator and content and social media specialist. I love being part of an agency environment and collaborating closely with the media team to support our clients!
What do you like to do in your free time?
Outside of work, I love spending time with my friends and family. I'm happiest outdoors, whether that's taking my dog, Koda, on walks or to the dog park or enjoying summer days at the lake with my family skiing, canoeing and playing card games. I also enjoy catching up on the latest binge-worthy TV shows, tackling DIY home projects and baking!
What is your favorite vacation you’ve taken?
My favorite vacation was visiting Lugano, Switzerland, with my family the summer before college. I lived there from first through third grade, so it was incredibly special to revisit our old house, school and friends and, of course, enjoy as much pasta and gelato as possible!