Stories about our Work + Culture

06/05/2023 Marketing checkup: Taking advantage of earned media

Earned media is often ignored, but leveraging existing relationships can help build and maintain your brand, while also introducing you to audiences that paid or owned media efforts may miss.

Industry Advice
05/30/2023 Marketing checkup: Diversifying your marketing strategy through paid media

Now that your website is up to date and your content is fresh, it’s time to increase their value through paid media. In part two of the marketing checkup series, members of the Trilix media team dive into the importance of paid media when it comes to diversifying your marketing plan.

Industry Advice
03/31/2023 Marketing checkup: Laying the foundation with owned channels

A good rule of thumb is to periodically review your marketing plan and build a strong foundation with owned media channels. To start this series, we take a look at owned media channels, or the tactics that a brand has complete control over.

Industry Advice
03/06/2023 Swag stores create walking billboards for your brand

Company branded apparel and merchandise can go a long way toward thanking employees, partners, internal stakeholders and even external audiences. Want to go the extra mile with your brand? Trilix can help create a swag store.

Industry Advice
02/27/2023 E-newsletters: 5 benefits and 5 quick tips

Email marketing has the capabilities of reaching 4 billion users, compared to social media’s limit of 3.5 billion. This proves that this marketing tactic has an impact unlike its competitors when trying to convey a company’s message to internal and external consumers.

Industry Advice
01/19/2023 Timeless marketing tactics for ’23 and beyond

Timeless marketing tactics will always help you maximize your efforts, attract and retain customers, and stay agile enough to change plans if necessary.

Work Industry Advice
09/23/2022 Avoid these brand-busting punctuation pitfalls

September 24 is National Punctuation Day, and the entire month of September is Be Kind to Writers and Editors Month. Trilix encourages you to celebrate this significant intersection on the language calendar by avoiding these punctuation pitfalls.

Work Industry Advice
08/10/2022 5 tips for recruitment marketing during 'The Great Reshuffle'

Trilix offers five tips for marketers looking to recruit skilled workers during The Great Reshuffle, a time when America’s workers’ priorities and career opportunities are shifting.

Industry Advice
06/16/2022 Crisis communications tips for the post-pandemic world

In the post-pandemic world, how are companies and brands evolving from a sustained state of crisis communications? Tap into Trilix insight to discover best practices in what’s changed (for good), what remains and where that positions crisis communications moving forward.

Industry Advice
06/13/2022 Beyond the booth: Make the most of efforts after trade shows

Your organization spent much effort on having a proper trade show presence. Though the event is over, the work isn’t. Don’t let those leads languish!

Industry Advice