Stories about our Work + Culture

11/19/2020 Tune In to Connected TV Advertising

As video streaming increases, connected TV advertising allows marketers to reach more specific audiences and obtain better advertising metrics.

Work Industry Advice
10/29/2020 Intranets and Extranets: Tools to Leverage Business Data and Foster Communication

Connect to internal and external audiences, leverage business data and share information through intranets and extranets. These tools can be as important as a public-facing website in delivering a smooth customer experience.

Work Industry Advice
09/25/2020 How to Revamp Your Business’ Digital Footprint

Enhancing your company’s digital footprint can involve a lot of work, but the results will be well worth it. From a strong social presence to an interactive website and strategic SEM and SEO tactics, your online persona should be comprehensive to help your customers decipher your brand from your rivals.

Work Industry Advice
09/11/2020 How to Adapt your Marketing Plans for the Rest of 2020

Though 2020 likely threw your business some curveballs, it’s essential that your marketing and advertising plans don’t lag. We provide tips on how to re-strategize to reflect your adjusted business operations.

Work Industry Advice
07/31/2020 What to Do If Your 2020 Trade Show or Event is Canceled

Many companies are going virtual in light of canceled trade shows and annual events. Here’s how to adapt.

Work Industry Advice
07/17/2020 Power of Emotion: Conveying Feelings Through Content Helps Brands Break Through

Emotion is a powerful tool for marketers and advertisers to connect with their audience, but it must be used with care and context.

Work Industry Advice
01/23/2020 2020 Marketing Trends

As a full-service creative agency, Trilix has the privilege to work within a variety of industries. This varied experience allows us to share strategic insights from client to client and cross-pollinate our best practices and knowledge. As we head into 2020, it’s clear that authentic, streamlined content published with a purposeful and integrated marketing approach will resonate most with audiences.

Work Industry Advice
09/25/2019 How to Reach Millennials

Millennials are shaping the future of marketing and advertising as a whole. To appeal to millennials' unique purchasing habits and get their attention, it’s time to think beyond traditional marketing efforts and go for a more relevant, personalized approach.

Culture Industry Advice
08/21/2019 Understanding Design Color Theory in Advertising

One of the quickest, simplest and most impactful design tactics in advertising can be summed up in one word: color. Choosing the right color palette is a huge part of a creative campaign, not only from an artistic perspective but also a marketing perspective

Work Industry Advice
11/21/2018 Grammar Rules You Can Ignore

With a world full of content, writing something that’s different, new or exciting can be difficult. And then remembering to follow grammar rules while writing can make things even harder.

Work Industry Advice